HELLO.
I AM FRANCESCA

a Product Designer with a passion for turning deep empathy with users into simple and delightful experiences online.

More about me

I  believe that...

PEOPLE ARE AWESOME

People are diverse and resourceful and everyone is an asset. I believe in analog and digital technologies that help realise people's potential and elevate human agency and connection.
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I believe that...

THIS LIFE IS A PROCESS OF LEARNING

Learning is embracing experience with curiosity to consciously make sense of it. I believe in learning that enables people to see things as they are and imagine them as other than what they are.
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I believe that...

EVERYTHING IS CONNECTED

We are all weaved into multiple dynamic ecosystems. I believe in leveraging connections, harnessing resource and tapping into collective consciousness to engineer impactful and sustainable solutions.
Explore my ideas

I believe that...

A THING OF BEAUTY
IS A JOY FOREVER

Beauty is everywhere, even where you don’t expect it. I believe in capturing and elevating the simple beauty of ephemeral things to punctuate everyday life with pleasure and gratitude.
Discover my creations

what I do

Human Centred design

A passion for understanding  users' needs and aspirations is at the heart of my Human Centred Design practice.
I deploy empathy, rigour and and creativity to create solutions that realise human potential.

User Experience

I specialise in UX research, product strategy, testing and implementation to support the design of impactful digital solutions.

Innovation Strategy

Whether in an incubator setting or in a local ecosystem, I know what it takes to identify effective solutions and take them to scale.

Learning

Build - Test - Learn is my motto in life. I use a lean  iterative approach to design products and services and create action-based learning experiences for individuals and teams.

my work

UX Design

A social platform for more planet-friendly lifestyles

Read about Tribe
UX Research
Prototyping
Interface Design
User Testing

UX Design

A new journaling feature for an award-winning mindfulness App

Vestibulum sed commodo nunc, eu aliquet sem. Curabitur semper, sem ut posuere tincidunt, sem velit sollicitudin odio, quis hendrerit sapien nunc sit amet sem. .

Discover more
UX Research
Prototyping
Interface Design
User Testing

UX Design

A social platform for more planet-friendly lifestyles

Read about Tribe
UX Research
Prototyping
Interface Design
User Testing

UX Design

A new journaling feature for an award-winning mindfulness App

Vestibulum sed commodo nunc, eu aliquet sem. Curabitur semper, sem ut posuere tincidunt, sem velit sollicitudin odio, quis hendrerit sapien nunc sit amet sem. .

Discover more
UX Research
Prototyping
Interface Design
User Testing

UX Design

A responsive Time Traveling e-commerce

See my designs
UX Research
Prototyping
Interface Design
User Testing

Innovation Strategy

An Innovation Fund for better health outcomes in the community

Vestibulum sed commodo nunc, eu aliquet sem. Curabitur semper, sem ut posuere tincidunt, sem velit sollicitudin odio, quis hendrerit sapien nunc sit amet sem. .

Read the case study
Investment strategy
NGOs
Community Engagement
Innovation Programme Design

Service Design

A peer to peer advice service for people diagnosed with dementia

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User Journey
Service Blueprint
Strategy
Impact Measurement

Learning

A Learning Offer for better relationships

Vestibulum sed commodo nunc, eu aliquet sem. Curabitur semper, sem ut posuere tincidunt, sem velit sollicitudin odio, quis hendrerit sapien nunc sit amet sem. .

Read the case study
Practitioners interviews
Curriculum development
System diagnostic
Learning Prototype

UX Design

A social platform for more planet-friendly lifestyles

Read about Tribe
User Journey
Service Blueprint
Strategy
Impact Measurement

UX Design

A new journaling feature for an award-winning mindfulness App

Discover more
User Journey
Service Blueprint
Strategy
Impact Measurement

UX Design

A responsive Time Travelling e-commerce

See my Designs
User Journey
Service Blueprint
Strategy
Impact Measurement

Innovation Strategy

An Innovation Fund for better health outcomes in the community

Read the case study
User Journey
Service Blueprint
Strategy
Impact Measurement

Service Design

A peer to peer advice service for people diagnosed with dementia

Find out more
User Journey
Service Blueprint
Strategy
Impact Measurement

Learning

A Learning Offer for better relationships

Read the case study
User Journey
Service Blueprint
Strategy
Impact Measurement

I'm pretty darn good at...

Photographer

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I'M READY TO WORK AS A

Graphic designer

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I'M READY TO WORK AS A

Webdesigner

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